The "Genève Région - Terre Avenir" certification mark
Genève Région - Terre Avenir (GRTA) is a certification mark created by the State of Geneva in 2004. The canton is the owner and custodian of the label which enables consumers to identify products from the Geneva region. The GRTA label is granted to many different kinds of fresh and processed products.

More than 360 production, processing and distribution companies use the GRTA label.


The increase in its spontaneous and assisted reputation rose from 38% in 2008 to 66% in 2011 and to 79% in 2015 (DemoSCOPE).


The four underlying principles of the Genève Région – Terre Avenir (GRTA) label are

01. Quality

The quality of Geneva’s farm products because of their freshness, diversity, and taste, growing methods that respect the environment – and no genetically modified plants or animals.


02. Proximity

Proximity, which fosters a climate of confidence between producers and consumers – and proximity means that all products originate in Geneva and the Free Zone, and require only local transportation.


03. Traceability

Traceability – transparency every step of the way, from farm to plate.


04. Fairness

Fairness, and that applies not only to work conditions but respect for collective agreements. Fairness means ensuring decent income for farm work.