The ‘Genève Région-Terre Avenir’ label’s communication strategy follows three main lines

- Interacting with the local population. At various events, members of an association of farm women known as the Paysannes Genevoises conduct tastings and cook specialties so that area residents can discover the wealth of products bearing the label.

- Sponsoring sports events. Several running events and the Geneva Servette Hockey Club are sponsored by the label. This passes the message via activities that promote health or are fun to watch.

- Advertising. Advertisements appear periodically in the local press, notably the ‘Genève Terroir’ section of the Tribune de Genève which comes out four times a year.

For more information about the “Genève Région – Terre Avenir” label, please contact us.